A mockumentary series for the new Comedy Central Latin America.
Comedy Central was arriving in Brazil, Argentina, Mexico and Chile.
We were assigned the job of arranging an unsafe landing for the channel on our continent and making people laugh.
Besides the two mockumentary pieces, comedians from each country gave hyperlocal real-time substance to the campaign and helped to extend the #ContinenteComedia theme on social media.
Role: Creative Strategist
after all that energy burn't off at the Olympics its about time we had a nap, check out this advert...http://www.adweek.com/adfreak/siesta-world-cup-ad-launches-comedy-central-latin-america-142742Posted by ONEDOTDESIGN on Wednesday, August 15, 2012