Drinkfinity by Pepsico
The startup that could completely change a multibillion dollar company.
How can we drastically reduce the footprint of the beverage industry?
How can we hydrate better, balancing water and functional drinks?
How can we support "local water" and make it as cool as sodas?
Join at Drinkfinity.com
Role: Creative Writer | CD
: We have tested Drinkfinity 1.0 in São Paulo with a group of 50 people. The experience had its own home, a studio in the hip neighborhood of Vila Madalena, where workshops, discussions and other creative activities allowed the community to shape the future of the product, together.
: After several improvements in design, flavours and shopping experience, we launched the product nationwide. The campaign is composed of 100 micro-narratives inspired by the community. It is supported by retarget display ads focused on e-commerce conversions.